Overcoming Myopia: A Business Plan for Colonizing Mars

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W. R. Hosek (2015), JBIS, 68, pp.145-149

Refcode: 2015.68.145
Keywords: Mars, colonizing space

Establishing a human settlement on Mars is a very long-term project, progress towards which is inhibited by human time preference, which in turn requires more immediate returns. This is further complicated by a natural resistance to investing in projects that promise nebulous and uncertain outcomes, or outcomes about which only limited information is available. A plan is proposed to overcome time preference by focusing on short-term returns and by making the benefits available to people as fast as they are developed, through a consumer product development and marketing program.


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